“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Definition from The Chartered Institute of Marketing)
Most people think that marketing is just another word for sales, it is not. Sales is an important part of marketing but marketing encompasses a whole lot more, and most of it needs to be done well in advance of a sales visit for instance:
- There is no point in trying to sell a product that nobody wants to buy.
::: So you need Market Research
- You will find it difficult to sell to retailers who have never heard of your company or product.
::: Advertising and PR are necessary
- Sometimes you need to make even the best offer more difficult to refuse.
::: Sales Promotion can make the difference.
- You need to understand your market and the way it works. Divide it into sub-groups and endeavour to meet the expectations of customers in the sub-groups that give you the best chance of success.
::: This is basic market segmentation – divide and conquer.
As a qualified Marketing Professional I can help you in all aspects of your marketing, including all the activities mentioned above and also marketing services like print design and procurement of Brochures, leaflets, instruction manuals, posters, banners and business cards.